Understanding Website User Interactions: Dynamic Heatmaps


What if you know your websites’ exact outcomes and analytics, ranging from visitor clicks to their most interesting website factors. Countless companies are using heatmaps to determine the website’s traffic and lack areas of the website performance. Heatmaps dare to show the accurate results of website visitors optimizing.

Heatmaps also identify the obstacle that prevents the visitors from implementing strong CTA’s. They boost the 51% conversation rates, and companies can now perceive where the visitors clicked, look at, scroll, interest, and dislike. Heatmaps are the most powerful tool to analyze the exact ratios of visitors and make intelligent decisions.  

The article going to reveal;

● What are heatmaps?
● What types of heat maps exist?
● How to create a heatmap?
● Why are they essential?

Also, it’s other attractive and advantageous factors for the digital world. Let’s start explaining with the heatmap introduction.

What are Heatmaps?

The history revealed that in 1993, Cormac Kinney came up with the idea to analyze the actual graphical display of financial analytics. Heatmaps are used in different forms through websites, excel sheets, and the famous software Hotjar.

It is an accurate visual representation of hot and cold datasets where red to blue colours are more dominant to showcase significant results. Ranging from online marketers to UI/UX designers, utilizing the heatmaps to catch visitor’s on-screen activities.

Heatmaps have its strategy to display the most engaged website sections through various colours. Heatmap ruined the Spreadsheet’s complicated stereotypes and allowed the visitors to analyze trends and engagements of their website in a very eco-friendly, alluring, and intelligent way.

Types of Heatmaps?

There are five major heatmap types to improve your financial market results.

● Click Heat Map
● Scroll Heat Map
● Attention Heat Map
● Move Heat Map
● Desktop & Mobile Heat Map

● Click Heat Map

There are several reasons to utilize the click heat map ranging from CTA to click conversations. It identifies the accurate mouse clicks and finger touches on the website. Click heat map also allows the companies to see the unnecessary visitors clicks on invaluable stuff on the sites.

Some people find the CTA on the websites but could not find the authentic way to convert and utilize the company’s services due to improper CTA’s. Companies could use click heat maps to improve their conversion rates, tracking the features of the entire website, weird stuff, and website coding issues. Click heat maps to analyze the whole user activity on websites by showing various colours such as orange, red, yellow, and blue.

● Scroll Heat Map

Scroll heatmaps reveal the scrolling time of the visitors. It shows the visitors’ interest in the website through its content and allows companies to put the important content on the website section visitors like to read more. Companies can place their content from one place to another after reviewing fold lines and where the visitors take more interest. It helps the organizations to put their CTA’s on the most-read sections by visitors and generate leads efficiently.

It also helps add more sections where the scrolls are more or deleted the extra and unnecessary website’s features. Companies can place the critical content above the fold lines to generate more leads because of the most-read sections. Also, they can link up with the user’s interaction by content’s overall screen-time.

● Attention Heat Map

Attention heatmaps are similar to the scroll heat maps, but it shows the visitors staying time on the website instead of clicking and scrolling. Content marketers mostly use an attention heat map to know the exact ratios of the content people loved and read on the websites.

They improve their content strategies by the abolition of unnecessary content and provide the most relevant ones. Attention heat maps are used to determine what sort of content element is essential for lead generation, hold the customer’s eyes, place the CTA’s on the proper place on websites, and know what type of content people love to read.

● Move Heat Map

Move heat maps are used to analyze the mouse cursor movement to make it more beneficial and advantageous. It shows the actual user’s mouse navigations to know the core areas of websites. It helps the organizations to see the customer’s more exciting areas of the websites as they love to place their cursor where they intend to read website content.

It is used to analyze the most read content, most watched videos, most click areas and find out the best section to place the powerful CTA’s for conversions. Most cursor stuck sections can become a beneficial opportunity to put the most valuable content in that area.

● Desktop & Mobile Heat Map

Desktop & mobile heat maps are used to check the difference in customer’s feedback on various devices. Some content is visible on the desktop; still, it looks terrible on the website’s mobile version. Those rotten areas could be anything ranging from home pages to the CTA’s. It helps the organization know the traffic of customer’s experience on different devices such as desktop and mobile.

How to create a Heat Map?

These are some simple steps to create a compelling and powerful heatmap on heatmap’s famous software Hotjar.

Step 1: You can click on the “New Heatmap” button to create an account on hotjar.
Step 2:  Give a creative name to your heatmap, such as home, pricing, blogs, to find them easily.
Step 3:  It’s time to customize how many page views you intend to detain in your heatmap.  
Step 4: Next, select the target pages you want to analyze throughout your heatmap.
Step 5:  Lastly, configure it, save the essential and live it to utilize it smartly.

Why Use Heatmaps For Your Businesses?

● Heatmaps allow the organization to make their business decisions intelligent, fast, and valuable.
● It helps companies remove useless data from their websites.
● It assists in creating more engaging content to entice visitors and generate organic leads.
● You can place and create new strong CTA’s on the most visited areas.
● You can put informative content where visitors stay longer to boost website performance.
● It saves the cost of redesigning the websites.
● It helps to determine the most useless website sections.
● It provides the customer’s interest in your websites.
● It imparts the customer’s scrolling analytics and staying period.
● It aids in examining the important website content.
● It helps to find non-clickable website sections.


By the time heatmaps are becoming the backbones of a digital world to analyze the website’s overall performance. Companies are free to see the accurate results of the visitor’s activities on their websites. From product owners and marketers to digital marketers and UX designers, every person intends to use the heatmaps to know lack areas and generate valuable leads throughout heatmaps insights. Heatmaps are so intuitive and a more extraordinary tool to combat the lack of website factors. The more heatmaps you are utilizing, the more chances to be dominant in a digital world.



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