Running an SME is already difficult enough; the last thing you want is to focus your energy on the wrong thing and lose valuable time and money. Your brand is most definitely not one of these things. Good branding can take your business to the next level, and getting your brand out there is essential for attracting target audiences, elevating sales, and increasing revenue. Here are a few ways SMEs can boost brand awareness.
What Is Brand Awareness and Why Should I Care?
Brand awareness is the term that refers to the level of association and recognition consumers have towards your products or services. Brand awareness done well will bring your brand to the forefront of a consumer’s mind. It gives credibility to your brand, it helps build trust with consumers, and it can increase customer acquisition. For instance, when you’re craving a double cheeseburger, do golden arches appear in your mind? Do you think of a fairy tale theme park with an iconic castle logo when searching for a family-friendly vacation?
Rather than getting your brand out there on the web, branded goods are a tangible way to get noticed. From promotional materials to customized corporate gifts, there are plenty of ways you can incorporate branded goods into your business. Anthem Branding creates bespoke promotional products for your branding needs. For more information about their services, visit anthembranding.com
Collaborative branding is where two or more companies come together for marketing initiatives. This marketing strategy should mutually benefit all parties involved and is great for small to medium-sized businesses. Connecting with other brands enables you to reach out to a broader audience and gain new leads and clients, and it helps increase engagement and drive conversions. Not to mention, doing something new and exciting with a non-competing brand can help create a buzz and reinvigorate your brand.
Be Active on Social Media
Building a strong presence on all social media platforms is an effective way to increase brand awareness. Being active is a great way to show the public what your brand is all about, so make sure you use your brand voice throughout social media. Post engaging content regularly to give visitors an idea of what your brand is about, interact with the public with questions and posts, and use your pages to initiate user-generated content. For example, hosting competitions and special events will make audiences want to create and share brand-related content on their own social media accounts.
Introduce a Referral Program
Loyal customers are the best brand advocates a company can have, and a referral program will increase retention while boosting acquisition. This technique incentivizes word-of-mouth marketing by enabling you to reward loyal customers whenever they manage to convert leads. During this process, your brand advocates will be spreading the good word about your products and services to their families and friends. It is a low-cost strategy with many benefits.