A quick Google search throws up hundreds of articles and videos explaining “how to capture motivated seller leads.” Sadly, most of these articles push outdated information like going door-to-door and distributing pamphlets and flyers. Since the real estate industry has undergone a massive transformation post-pandemic, these strategies are no longer effective.
If you’re looking for the best ways to fill your pipeline with motivated home seller leads, you’ve come to the right place. In this article, we share tips on how to build the best real estate leads in 2022 and beyond.
Innovative Ways to Generate Real Estate Home Seller Leads in 2022
Use Facebook Ads
Facebook ads are an excellent way to connect with your target audience. These ads appear like regular posts in your target demographic’s timelines. You can incorporate short, easy forms in the ad that users can submit without leaving the social media network. These forms are an excellent way to capture authentic leads because you can tweak the ad visibility to match your target demographic perfectly. For example, you can show your ads only to individuals over 60 in the Bay Area or individuals who have previously searched for cash sellers.
Create Captivating Video Testimonials
Over 95% of customers agree that positive or negative reviews influence their purchasing decisions. They will likely do the same when they watch happy customers endorsing your business. Video testimonials are an excellent way to boost your credibility. You can leverage them to make your target audience trust you.
Get the consent of previous clients and film a video of them recommending your services. You can share the video on your social media platforms to generate new leads and convert them into happy customers.
Ask for Referrals
Referred customers are easier to convert and cost less to acquire. But your existing customers will not likely share referrals without prompting. You have to take the initiative to ask for referrals. You might feel that asking for referrals can damage your relationship with existing clients, especially high-profile ones. However, clients are generally willing to share referrals, especially when you have done an excellent job.
Publish a Blog to Attract Organic Traffic
One of the best ways to drive organic traffic to your business is by increasing your page ranking on Google and other search engines. A well-written, regularly updated, SEO-optimized blog can help you rank high on search engines and drive organic traffic to your site. Make sure to include a clear call to action (CTA) to make blog visitors complete a desired activity, like filling out a form to help you generate leads.
Start a Real Estate Podcast
Podcasts are very popular, and the trend is expected to grow beyond 2022. A recent survey reveals that over half of Americans listen to podcasts daily, and the numbers are expected to grow in the next few years. Unlike a blog or YouTube video, podcasts don’t demand much of the consumer’s attention. They can listen to them while driving, cooking, organizing the laundry, or taking a shower. Here are a few tips to make your podcasts a massive success:
- Choose topics that your audience cares about. You can do episodes about any real estate topic affecting your target demographic.
- Choose an easy and engaging title for your podcast to gain your target audience’s attention.
- Include a clear CTA at each podcast episode’s beginning, middle and end.
- Promote your podcast on other social media networks.
Create User-Friendly Contact Forms
To scale lead generation on your real estate website, ensure you have an engaging, captivating, and user-friendly contact form. A contact form is an excellent way to gather details about site visitors. Don’t complicate the contact form by asking for unnecessary information. Just get the visitor’s name and mobile number. You can collect other information when you contact the seller.
Focus on Real Estate Leads and Grow Your Business in 2022 and Beyond
Lead generation is a critical tool for your real estate business. Use these six strategies to capture authentic home seller leads, and increase your business in 2022 and beyond.