Today, companies are putting their best efforts into catching the attention of a wider audience. They are creating effective marketing strategies to grow their business and create strong relationships with their customers. Many marketers are harnessing the power of visual content to strengthen their marketing strategy, increase brand engagement, and revenue. There are many established brands that are incorporating visual content into their social media and email marketing strategy to increase their reach and enhance their brand.
Visual content includes engaging and appealing formats such as images, Gifs, memes, and infographic videos. This type of content gets more extra likes and shares compared to the piece that includes plain, boring text. Visual content has the potential to persuade audiences to stay on your website for longer and to know your brand better while increasing your chances of getting more engagement, leads, and conversions.
If you want to increase brand engagement, improve brand awareness, and achieve your sales objectives, incorporating visual content into your marketing strategy is a worthwhile idea. Here are some creative ways to enhance your brand engagement with the power of interactive visual content.
1. Make Your Blog Posts Engaging
Blog posts are one of the most popular ways to engage your target audience through content. However, the factor that mainly contributes to making your blog post a big hit is how share-worthy it is. Obviously, you want to engage a wider audience through your blog; you will have to ensure that your posts should share across multiple social media platforms. This will increase your possibilities of getting more brand exposure. So, create content for your target audience so that they find your content interesting and relevant.
A survey suggests that blog posts that include images create more engagement compared to text-based pieces. Adding visuals in your blog posts will enable your relevant audience to get a deeper and better grip over the message you are trying to convey.
Visual content has the power to be remembered by a large number of people. So, it is highly recommended to invest your efforts in presenting your blogs in a more interesting way by incorporating visual content such as images, GIFs, videos, and infographics in your content.
2. Repurpose Your Old Content
It is one of the best methods to create visually appealing content for your audience. All you need to do is to find the most successful blog posts and repurpose those posts into visual content. You can turn the blog post into infographics, videos, or ebook. To increase its authenticity, you can add recent statistics and facts so that users find your brand as a useful resource. Let’s say you are running a design agency with a team of experienced website designers in New York. You can choose one of your top-performing blog posts and turn it into a visual ebook that users can download to find more information. It will maximize user engagement and help you grow your lead list.
3. Use High-Quality Images
Modern consumers are more tech-savvy; they don’t like to read boring, lengthy text-heavy content. However, adding high-quality images that easily convey the message you are trying to deliver can make your content understandable and easy to digest. In fact,visual content is truly helpful in conveying information in a more engaging and interesting way that allows brands to attract a wider audience.
In addition, using relevant and catchy images instead of text can help you increase user engagement. You can use different tools, such as Canva, PicMonkey, BeFunky, Placeit and more to create visually appealing images for your brand. And if you want to make your content more appealing and engaging,there are tools available for creating GIFs such as RecordIT, LICEcap, and Cloud App.No matter which tool you use for creating images, try to use high-quality visual elements to make your content more interesting.
4. Create Emotional Attachment
If you want to increase user engagement it is advised to connect with your audience emotionally. They will definitely enjoy liking and commenting on your posts, once you successfully connect your audience on an emotional level. Visuals can play a key role here. If your audience is inspired by your content, they relate the same emotions with your brand, thereby building trust.Some common visual elements that can create positive and negative emotions include images, colors, image style, usability, and readability.
5. Optimize Your Images for SEO
It’s no surprise that the images you use in your website play a main role in SEO. Optimizing your images for search engines can do wonders. Make sure to use relevant keywords in the image title, description and alt text so that your images can stand out in search results. It is advised to ensure the image dimensions perfectly matches the image size as shown. You can decrease the size of the file for faster loading and add a caption to make it understandable.It is important to optimize your images as they are not only displayed on your website and social media platforms, but they also play a main role in increasing your SERPs.
Final Words
No matter which type of visual content you create for your website,it will be definitely liked and shared by your target audience. In this image-based world of social media platforms such as Instagram and Pinterest, brands should incorporate visual content into their social media marketing strategy.Following the above-mentioned tips will help brands to get an easy understanding of how you can improve user engagement with the power of visuals. So, apply these tactics to your marketing strategy and see your results soar.
